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Pricing

Pay for outcomes,
not headcount

You pay when the AI resolves a conversation on its own — human conversations are unlimited on every plan. Seats are nearly free, AI is never an add-on, and every rate is on this page — nothing surfaces for the first time on an invoice

$0 to start — no cardCancel anytimeLive usage forecast on every plan

A resolve = a conversation the AI closes end-to-end, no human involved

  • Handed to a human? Never billed
  • All channels on every plan
  • Email alert at 90% of allowance
  • Optional hard cap
Free
kick the tires
$0/mo
no card required
full product, sandbox volume
AI resolves50 one-time
Human repliesunlimited
OverageAI pauses · $0
Seats3
Extra seat
API
Start free
no card required
Starter
a small team
$39/mo
billed annually · $468/yr
save $120 a year
$0.26 per AI-resolved conversation
AI resolves150 /mo
Human repliesunlimited
Overage$0.30 /AI resolve
Seats4
Extra seat$12 /mo
API
Start with Starter
cancel anytime
Most popular
Growth
teams of 3+
$99/mo
billed annually · $1,188/yr
save $360 a year
$0.13 per AI-resolved conversation
AI resolves800 /mo
Human repliesunlimited
Overage$0.20 /AI resolve
Seats6
Extra seat$15 /mo
APIincluded
Start with Growth
cancel anytime
Pro
high volume
$349/mo
billed annually · $4,188/yr
save $1,200 a year
$0.12 per AI-resolved conversation
AI resolves3,000 /mo
Human repliesunlimited
Overage$0.12 /AI resolve
Seats12
Extra seat$10 /mo
APIincluded
Start with Pro
cancel anytime
Enterprise

Custom resolve volume, seats and terms — API included

Contact sales

Prices exclude VAT; taxes and invoices are handled by Paddle at checkout.

Estimate

Price your own workload

Slide in your volume and team size — the math is the same math your invoice will use

Estimated AI resolves
~1,110 /mo
Starter$327/mo
$39 base + $288 overage (960 × $0.30)
Growthbest fit$161/mo
$99 base + $62 overage (310 × $0.20)
Pro$349/mo
$349 base · all included

Same volume at $0.99 per resolve: ~$1,099/mo

Start with Growthfree sandbox first · cancel anytime

An estimate at annual billing, not a quote. Your actual AI Handle Rate depends on your traffic and knowledge base; the live dashboard shows the real numbers from day one.

Fair-use bills $0.02 per AI conversation only when your AI Handle Rate drops below ~30% — above that it’s always included, at any volume — and a low rate usually just means the knowledge base needs feeding.

No surprises

You see the bill before it exists

A live dashboard tracks used, remaining and projected resolves all month. Soft caps email you at 90%, and an optional hard cap stops the AI instead of the spend — your call

Unit economics

The total is the easy half. Owners and admins also see what the AI actually spent per unit, over any stretch of days they pick

  • $ / AI resolve
  • $ / indexed document
  • $ / onboarding run
  • $ / translated dialog

A period where something never happened shows a dash, not a zero — the division is skipped rather than faked

Billing · JuneGrowth · $129 / mo
512 / 800
AI resolves this cycle
64%
forecast
Used
512
Remaining
288
Projected
672
overage · $0.20 / AI resolvesoft cap · email alert at 90%
Compare

Every plan, in full

FeaturesFreeStarterGrowthProEnterprise
AI agent on every channel
Channels — Email, Telegram, WhatsApp, Meta
Copilot for agentsBasicFullAdvancedAdvanced
ReportsWeeklyDailyDailyDaily
API access
Knowledge sources1005002,50010,000Unlimited
Knowledge gap suggestions
Automation triggers25UnlimitedUnlimitedUnlimited
Custom AI personality
Remove TruSend branding
Priority support
Fair-use AI conversations / moSandbox5002,66710,000Custom

Fair-use is ratio-based: it bills $0.02 per AI conversation only when your AI Handle Rate drops below ~30% — the numbers above show what each plan’s included resolves already cover at that floor.

Billing FAQ

The fine print, in large type

How resolves, seats, overage and invoices actually work

What’s a “resolve”?

One customer conversation the AI handles end-to-end without a human. Paid plans include a monthly allowance (Free: a one-time 50); past it you pay per resolve — only for the ones the AI actually closes, and never more than once per conversation.

Do hand-offs to my team cost anything?

No. If the AI passes a conversation to a person, that isn’t a resolve — it doesn’t count against your allowance and is never billed. Your team’s work is always free.

Is TruSend priced per seat?

Not the way help-desk suites do it. Every plan includes seats — Free starts with 3, Growth comes with 6 — and extra seats are a flat $12 (Starter), $15 (Growth) or $10 (Pro) a month. The bill scales with what the AI resolves, not with how many people you hire.

What happens if I go over my plan’s resolves?

Nothing breaks. Overage bills at the rate published on your plan — $0.30 on Starter, $0.20 on Growth, $0.12 on Pro — you get an email alert at 90%, and a live dashboard shows used, remaining and projected. Set a hard cap if you’d rather stop.

Is there a limit on how many conversations the AI handles?

No hard cap — the AI keeps answering at any volume. Fair-use only applies if fewer than ~30% of the conversations the AI engages end in a resolve: conversations beyond ≈3.3× the resolves it actually delivers bill $0.02 each, and you’re alerted before it starts. At any healthy rate it’s $0 — for scale, each plan’s included resolves already cover about 500 (Starter), 2,667 (Growth) or 10,000 (Pro) AI conversations. A persistently low rate almost always means a thin knowledge base — feed it and the rate climbs.

What happens when the Free plan’s 50 resolves run out?

Free includes a one-time 50 resolves — it’s a sandbox, not a quota that renews. When they’re used, the AI stops auto-resolving new conversations; your inbox and widget keep working, and upgrading restores the AI instantly.

Monthly or annual — what’s the difference?

Annual billing drops the monthly equivalent by 20–23% depending on the plan (Growth: $129 → $99) and is charged once a year. Everything else — resolves, seats, features — is identical.

Can I change plans later?

Yes. Upgrades apply immediately; downgrades take effect at the next billing cycle. Cancel any time — your plan runs to the end of the period and your data stays exportable.

How do taxes and invoices work?

Checkout and billing run through Paddle as merchant of record: VAT and sales tax are calculated and remitted automatically, and every charge comes with a proper invoice.

Are all channels on every plan?

Yes. Email, Telegram, WhatsApp and Meta are on every plan, Free included — no channel is locked behind a higher tier.

Founding customers

No logo wall yet. Be the reason there is one

12 founding spots
01

Apply

Two sentences about your support queue, then a short call. We pick 12 teams in two waves for fit — and say no to the rest.

02

Pilot for 6 weeks

Full Growth for your whole team, 5,000 resolve credits, $0 base. Before day one we agree what success means on your queue — say, the AI holding half of it with CSAT steady.

03

Your call

Criteria missed — you walk away free; the performance risk is ours. Criteria hit — Growth at $768 a year, billed annually, locked for as long as you stay (list $1,188/yr)

What we ask back, in writing: a feedback call every two weeks, a case study with real numbers by week 8, and your logo — only once it has earned its place

Apply for a founding spottwo sentences about your queue is a fine application

Start free, upgrade when the math says so

50 AI resolves on the house, no card required — the dashboard will tell you exactly when a paid plan pays for itself